The best thing about the new device? Its design. The display screen swivels atop the six-ounce unit, revealing a finger-friendly keyboard. A color-changing serrated wheel lets you seamlessly navigate the instant messenger, e-mail and phone service (though the Web browser–which transmits only text–seems a bit crude).

The super phone runs $200, and $39.99 a month buys unlimited Net access and 200 voice minutes. Soon other carriers will come out with their own versions–and there’ll be more names to learn.