This year, The Verge’s ad for Helena, Montana “leaked” — wink — but the best regional ad we’ve seen so far belongs to Friskies, with the help of BuzzFeed. The content itself is funny but it’s the locations that will air the ad that take it to another level.
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From Ad Age:
KITTY Hawk. Los GATOS. PAWnee. Well played, BuzzFeed and Friskies.