Fox Using The Simpsons To Promo Daytona 500

Now Homer, Bart and family are taking their irreverant game to NASCAR, helping Fox promote the 58th Daytona 500. 

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“Being able to tap into such a recognizable, iconic part of pop culture is an extremely strong asset to be able to draw on,” Robert Gottlieb, FOX Sports EVP of Marketing, said in a Fox release.  

The show even has a little fun with the commercial aspect of NASCAR. 

“You’ll see cars with ads on them, driven by drivers with ads on them, and in between ads,” the promo says. 

Here’s a sneak peek at Fox’s “Simpson” promo:

Fox will air the Daytona 500 at 1 p.m. ET on Sunday, Feb. 21.